Digital Advantage

Digital Advantage is a ground breaking initiative for 16-18 years olds which brings together Lancashire's digital industry with school, college and sixth form students to deliver digital industry skills and experience into the classroom.

Digital Advantage wants to work with digital businesses in Lancashire to help develop better coders, and inspire content creators and marketeers into the sector.  We want to increase awareness of the digital industries and the opportunities that exist within it across students, teachers and parents.

We want to get your brand and your brands exposed to some of the best and brightest kids in Lancashire, close the skills gap and provide you and your business with the digital talent it needs to grow.

Digital Advantage provides real insight, advice and guidance to an incredible industry that is being transformed by digital technology. It will provide the skills and knowledge needed to get into the industry on the ground floor and to carve out an exciting and rewarding career in the fastest growing sector in the UK.

Digital Advantage seeks to transform the lives and careers of all those who participate in it and to give the whole region a real Digital Advantage.

  • Help – Get an Apprentice or junior staff member to do a Masterclass in coding, marketing or content production. This will take about half a day and we’ll pay you £150.
  • Film – We’re making some films about the industry. Can you and your younger members of staff do piece to camera telling us about your agency, its brands, their role and their inspiration?
  • Mentor – A member of staff or apprentice to mentor a school group on and off line over 2 terms. This will take up about 10 hours’ time over 6 months and for this we will pay you a £500 honorarium.
  • Sponsor – We are looking for industry sponsors to support Digital Advantage either through cash or time investment. A number of sponsorship packages exist from £1000 to £10,000

What are the benefits?

  • Help develop better coders, and inspire content creators and marketeers into your business and the sector.
  • Get involved with something that can genuinely close the digital skills gap.
  • Provide you and your business with a digital talent pipeline you need to grow.
  • Get your brand and your brands exposed to some of the best and brightest kids in Lancashire.
  • Raise profile of your businesses and the career opportunities in it, as well as increasing awareness of the digital industries and the opportunities that exist within it across students, teachers and parents

Who is it for?

This project is for young people in Lancashire who are interested in the digital sector and for the businesses who need new young talent with the right digital skills.

How do I find out more and apply?

Contact Andy Lovatt, MD, The White Room

Visit: www.digitaladvantage.org.uk

Call: 07506 552513

E-mail: Andy.lovatt@thewhiteroom.co

Additional information

Digital Advantage is supported by Lancashire Skills and Employment Hub and Digital Lancashire.